We frequently link to site content, forms, and applications—but those links can break when hosting changes. To maintain control and ensure longevity, we needed a dynamic linking solution.
After the service we relied on was discontinued, hundreds of our short links stopped working. Rather than depend on third-party tools like bit.ly, we chose to host our own.
With the necessary resources and domains in place, we built our own system. cityofbrenham.online is now one of five short-link domains we use across the websites we manage.